Frost Valley YMCA Master Plan

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O’Boyle, Cowell, Blalock & Associates, Inc. (OCBA) provided site master planning services for the Frost Valley YMCA.  Located two hours outside of New York City in the Catskill Mountains, and providing a variety of day, resident and specialty camps; retreat options; and outdoor experiences for school, non-profit, and international groups; Frost Valley serves as the flagship camp for the YMCA of the USA.

Faced with the challenge of two site entrances, an overlap of day and resident camp program areas, and limited opportunities for facility expansion on the steep mountain slopes, the Frost Valley leadership retained the OCBA team to develop a plan to guide the future of camp development.  OCBA team members visited camp during the summer resident and day camp session, then conducted a three-day on-site charrette in late fall when the facilities were being used by several smaller groups to gain a full understanding of the overlap of program needs.

The resulting master plan proposes a reconfiguration of camp roads to reduce conflicts with pedestrians and facilitate the development of future cabin villages. 

Chelsie Wyse

Chelsie Wyse is an experienced advertising professional with a demonstrated history of working with animation, video, digital design, print design, photography, and copywriting.

Chelsie possesses 5+ years experience owning and operating a small business, never once paying for Facebook ads or Google ads. All through cultivating meaningful relationships and creating great content.

Skilled in Art Direction, Adobe Creative Suite, Brand Development, Content Development, Marketing Strategy, Communication Strategy, and Social Media Algorithms.

Strong educational background with a Bachelor of Arts (B.A.) focused in Advertising from Grand Valley State University, an Associates in Communications from Grand Rapids Community College, and has volunteered on boards in a 'communications specialist' capacity.

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