Green Systems

“Going green” is more than a catchy recycling phrase— it’s what our entire business is built around. We utilize green infrastructure, which uses green systems to filter and absorb stormwater where it falls (learn more about this here). Green systems are nature-based solutions for urban water management, and these systems can be a number of different things.

Green systems are important because they substantially reduce the overall amount of water entering storm sewers and waterways, reducing the impacts of flooding. Reducing the amount of water in storm sewers and waterways helps lessen the damage to public infrastructure and private and public property. This helps with property values and tax revenues associated with flood-affected regions.

Here are four examples of what green systems are and how they work:

Rain Gardens

Rain gardens absorb rainwater from flat surfaces, such as parking lots, rooftops, and walkways. These gardens consist of soils and plants that thrive in wet conditions and are able to hold the stormwater before gradually releasing it into the ground. Not only are rain gardens relatively easy to install, they also add the beauty of nature to predominantly metropolitan areas. According to Spur News, rain gardens are “effective at removing pollutants from stormwater, improving stormwater quality and reducing stormwater runoff volume.”

Flow-Through Planter

Flow-through planters slow the flow of stormwater, filtering it first through vegetation, plant growth medium, and gravel. You have likely passed by these on a sidewalk in a citified downtown area. These planters do not send the water back into the ground instead, they rely on the plants to absorb the rain.

Green Parking Lot

Parking lots have great potential for the use of multiple green systems. Parking lots can use permeable pavement, which infiltrates, treats, and stores rainwater as it falls. According to the EPA, these pavements can be made from pervious concrete, porous asphalt, or permeable interlocking pavers. Parking lots can also take advantage of rain gardens and bioswales (areas of mulch and vegetation) to incorporate green infrastructure in their design.

Downspout Disconnection

You’ve likely walked by a downspout disconnection without even realizing it. Rather than utilizing traditional draining pipes that direct water into a storm sewer, downspouts drain rain into barrels, cisterns, or permeable areas (these areas typically have pebbles or gravel to filter water through before reaching the soil). This type of green system is especially effective for rainwater harvesting.

Fortunately, when it comes to green systems, there are countless to choose from depending on the needs and capabilities of an outdoor space. By implementing green systems and green infrastructure, we can aid the long-term success of our communities. If you’re interested in learning more, take a look at our full portfolio to see how OCBA builds green infrastructure in West Michigan.

Chelsie Wyse

I’m Chelsie Wyse, Founder of TACT Marketing Strategy, where we turn marketing chaos into business growth and messaging clarity.

With over 15 years in the advertising industry, I specialize in growth marketing—building strategies, campaigns, and brands that drive visibility, engagement, and revenue.

My expertise spans brand development, CRM improvement strategy, systems development, creative partnership management, and content creation and deployment; all grounded in a deep understanding of client experience and small business ownership.

I believe marketing should be intentional, measurable, and aligned with genuine business objectives. Every project I lead is designed to create lasting impact and support sustained business growth.

https://get-intact.com
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Letter From The President — December 2021

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What is ‘Green Infrastructure’?