Bates Alley

Streetscapes
Written By Chelsie Wyse

Home to numerous restaurants and bars fronting on Michigan Avenue and adjacent to two large public parking lots, Bates Alley was an asphalt paved back alley used for deliveries and parking by business owners.

The Downtown Partnership saw the opportunity to create a lively pedestrian area with outdoor seating, overhead lighting, and a brightly painted walkway that would serve as the businesses’ second front entrance and not be open to vehicular traffic.

OCBA was retained to develop a plan that identified simple, inexpensive options and alternatives for lighting, paving, and dumpster relocation and screening so that short-term improvements could be implemented. The Downtown Kalamazoo Partnership worked directly with a project manager to implement the improvements once the funding was in place.

 

SERVICES PROVIDED

  • Master Planning

  • Sketch for Crowdfunding

  • Consulting During Implementation

 SUB CONSULTANTS

Progressive AE - Electrical Engineering


YEAR COMPLETED

2018

Bates Alley 3.jpg
Chelsie Wyse

I’m Chelsie Wyse, Founder of TACT Marketing Strategy, where we turn marketing chaos into business growth and messaging clarity.

With over 15 years in the advertising industry, I specialize in growth marketing—building strategies, campaigns, and brands that drive visibility, engagement, and revenue.

My expertise spans brand development, CRM improvement strategy, systems development, creative partnership management, and content creation and deployment; all grounded in a deep understanding of client experience and small business ownership.

I believe marketing should be intentional, measurable, and aligned with genuine business objectives. Every project I lead is designed to create lasting impact and support sustained business growth.

https://get-intact.com
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